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Source:
www.mda.gov.sg
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Starhub Cable Vision fined for breaching the TV
Advertising Code |
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StarHub Cable Vision (SCV) has been fined by
the Media Development Authority (MDA) for showing a commercial of a song
that depicted lesbian kissing scenes. |
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The commercial which was to promote
a song by the singer, 阎韦伶(Olivia), was aired on MTV Mandarin
Channel on 26 and 28 November 2007. Within the commercial,
romanticised scenes of two girls kissing were shown and it
portrayed the relationship as acceptable. This is in breach of
the TV advertising guidelines, which disallows advertisements
that condone homosexuality. |
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MDA also consulted the Advisory Committee
for Chinese Programmes and the Committee concurred that the commercial
had promoted lesbianism as acceptable and romantic, especially when
shown together with the lyrics featured. |
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Taking into account the severity of the
breach and that the commercial was aired on a youth-oriented TV channel,
as well as SCV's explanation on the matter, MDA found that a financial
penalty was warranted and issued SCV a fine of $10,000. |
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Source:
www.mda.gov.sg News Release 9
Apr 2008 |
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Starhub Cable Vision fined for
breaching the TV Advertising Code